BALLY UNVEILS SPRING 2014 EYEWEAR COLLECTION

Bally, in collaboration with the international eyewear group TWC L’AMY, recently presented its Spring 2014 Eyewear Collection for men and women. Divided into lines of Formal, Business, Casual and Sport; the new wider range of models captures the essence of the Swiss brand’s world renowned craftsmanship, attention to detail and trademark design.

Showcasing an absolute elegance, it is no surprise that the event was well-attended by some of Manila’s celebrities and personalities like Maggie Wilson-Consunji, Mikaela Lagdameo-Martinez, Christine Sandejas, Sara Black and Divine Lee – who all enjoyed trying outpieces from Bally’s wide selection of sophisticated feminine style from the women’s collection.

 Also spotted checking out Bally’s luxury eye-wear collection for men were Anton Del Rosario, Callum David, and Victor Basa. During the launch, welcoming the guests was TWC – L’AMY Group Asia Manager eyewear division Arnaud Dubord. Other guests present were Ambassador Bienvenido Tantoco Sr., Rico Tantoco, Mike Huang, and Mia Tambunting to name a few. Bally’s eye-wear collection have frames for every face that symbolizes quality, elegance, style and luxury.

Acetate and metal frames, crafted from the finest materials - including titanium and carbon fiber - have been precisely engineered to offer the most comfortable and elegant fit. The variety of shapes are customized with high quality polarized lenses and come in a range of colors including dark wood, flannel, toffee, racing red, tortoiseshell and charcoal black.Select styles feature intricate highlights in fine leather celebrating Bally’s status as the leading architect of leather while iconic signifiers such as the Bally Logo, Stripe and Crest are the assurance of Bally’s core principals of elegance and functionality.

Some of the new features for this season men’s styles are directly inspired by the Bally Scribe collection: alaminated beige inner to the frame temple inspired by the traditional lining and soles of these iconic shoes. Men’s models range from contemporary thin, rectangular frames to more vintage shapes such as the aviator.

For select women’s styles Bally’s expertise in leather craftsmanship is highlighted through the use of perforated leather on the temple, mirroring the timeless elegance of the brand’s accessories collection. Women’s models feature oversized shapes including square or rounded, butterfly frames and the cat-eye.

Casual and Sport lines have been designed for a relaxed and versatile style. Sunglasses and eyeglasses for everyday use in a variety of shapes - including round, rectangular and sport inspired - all developed in acetate or stainless steel, which is renowned for its super lightweight strength and functionality.