In celebration of
its 80th Anniversary, LACOSTE unveils an
exclusive and unique brand experience roadshow in Manila, which is on display
from January 10 to 12 and January 14 to 16 at the Shangri-la Plaza’s East Wing
Atrium. Visitors will encounter three cubes filled with moving and still images
and objects from the brand archives dating back to the invention of the polo
shirt and founding of the brand in 1933 by tennis champion René Lacoste.
EIGHTY YEARS OF
REINVENTING THE CODES
The first cube showcases the iconic polo shirt. The walls will
feature a carefully curated collection of LACOSTE polos over the years,
including the Holiday Collector’s Series, where each year since 2006, the brand
features guest artists to re-imagine the classic polo. These include British
industrial designer Tom Dixon, British product designer Michael Young, Chinese
artist Li Xiaofeng, American designer Jonathan Adler, Brazilian designers the
Campana Brothers and American fashion icon Visionaire with singer/photographer
Michael Stipe. A screen loops film clips that tell the story of the iconic
L.12.12 polo shirt, the brand evolution through the decades, and the Polo of
the Future.
EIGHTY YEARS OF
NATURAL EVOLUTION
The second cube contains
a cabinet of Crocodile Curiosities. Here, visitors will discover the various
shapes and sizes, colors and contexts that the LACOSTE crocodile logo has
adopted and adapted to over the decades during its natural evolution. Along the
walls is a timeline highlighting the important dates and milestones in the
brand history. Complementing this is a set of fun facts about the crocodile
species at large: Did you know that crocodiles live up to 100 years?
EIGHTY YEARS OF
REINVENTING SILHOUETTES IN MOTION
The third cube houses
a collection of images from the brand archives. Black and white heritage photos
of brand founder René Lacoste, himself a tennis legend, as well as his wife and
daughter, both golf champions, are mixed with more recent images of fashion
shows, products and other objects that combined, offer a compelling visual
narrative of LACOSTE’s development and expansion from a single item –the iconic
polo shirt– to a truly global lifestyle brand. Film clips of current Creative
Director Felipe Oliveira Baptista and Design Director Christophe Pillet
speaking to the inspiration and ideas for their innovative work round out the
content of this room. Outside the cube, a window showcases tennis dresses from
the 1970’s, the Golden Age of that sport and an important time for the brand as
it began seriously producing women’s sportswear.
OPENING OF THE FIRST
AGORA STORE CONCEPT IN SHANGRI-LA PLAZA’S EAST WING
The newly opened
Lacoste store in Shangri-la Plaza’s East Wing is the first Agora store concept
in Manila. Its polished look gives a glimpse of clean lines and a breezy store
design. Inside, visitors will be able to touch and try on the special
collections featuring the 80th Anniversary logo created by British art director
Peter Saville and designed especially for this important birthday of the brand.
The capsule collection of the 80th Anniversary, as well as the
brand’s seasonal collections, include apparel, leather goods, footwear, eyewear
and other accessories.
In the Philippines, Lacoste is exclusively distributed by Stores
Specialists, Inc. (SSI) and is located at Shangri-la Plaza East Wing, Greenbelt
3, Rustan’s Makati, Rustan’s Tower Shangri-la Plaza, The Power Plant Mall,
Megamall, The Podium, Mall of Asia, Gateway Mall, Trinoma, Eastwood Mall,
Newport Mall, Robinsons Galleria, Robinson’s Magnolia, Robinson’s Place Manila,
Alabang Town Center - Corte de las Palmas, Ayala Center Cebu, SM Davao, Abreeza
Davao, and Veranza KCC Mall. Lacoste
Accessories is also exclusively distributed by SSI and is located at Glorietta 4 and Gateway Mall.
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