COCA-COLA PREPARES FOR SOMETHING OUT-OF-THE-BOX

For years, Coca-Cola has etched an indelible mark in showcasing magnificent levels of creative surprises. This year isn’t going to be any different. Just when you thought that you’ve seen it all, the brand that we have come to love is brewing up another amazing surprise. Starting today June 5, 2013, red Mystery Crates will be seen across different locations of your loved malls.
In partnership with the Ayala Malls, these giant crates will be scattered among some of the hottest hangouts in Manila including TriNoma, Market! Market! and Glorietta. It just goes to show that our favorite beverage has yet again concocted another surprise and it is up for you to find out the big, new treat. What may seem as a mirage is actually a 72-hour countdown to its grand reveal on Saturday at 2PM for yet another innovation from a brand committed to share happiness to every Filipino. A hundred years and counting and Coca-Cola still has that unbeatable fizz that dominated the market. From households to offices and schools, Coca-Cola is an irreplaceable partner for every barkada hangout, for every delicious meal, and for every simple moment to share happiness with each other. But for something new and out-of-the-box, this summer is a notch higher for Coca-Cola as it unleashes a surprise only Coca-Cola can do. Keep an eye out for that timer, for when the seconds drop to zero and the crates simultaneously open in the three malls, happiness is a word that would only describe a spectacle sure to make history. Care to give a guess as to what’s inside the crates? Like facebook.com/CocaCola, facebook.com/PresidentForHappiness and Follow @Coke_HappyPrez with hashtag #itona to let us know! Drop by on Saturday and see what the buzz is all about. Ito na!